In many ways, print is the ideal marketing medium: it’s available in both large and small numbers, can be accessed easily, and is engaging, versatile and creative. Advertising is too pervasive: In electronic advertising, the viewers are forced to see number of ads to which they can’t save themselves. Before the invention and widespread use of printing presses, printed materials had to be written by hand. Articles published in print are tangible, which gives them an advantage that online pieces do not have. Important disadvantages of advertising are as follows: While on the one hand, advertising is regarded as the life-blood of modern business; on the other hand, some scholars are of the view that money spent on advertising is a waste. The Advantages and Disadvantages of the Advertising Media The purpose of any advertisement is to express a message, with a view to induce a positive customer action. Disadvantages of print media. Print media has many advantages and disadvantages, depending on the type of outcome the writer and publisher are looking for. Top 5 Advantages and Disadvantages of Social Media Marketing Social media started in 1997 with a site called Six Degrees . Each of the six types of print media has their own unique quality and role in their readers’ lives. Although this clutter from ads is less offensive in the print media as the reader may easily ignore the ads. Smaller publications that are unable to garner the attention of large brands may offer lower advertising rates. For instance, newspapers are not relevant for more than a day. On the other hand, the Internet is more accessible to a wider range of writers and audiences. Print advertising usually comes with a very limited shelf life depending on the type of medium. Fast forward to the early 2000s and famous sites including Flickr, MySpace and YouTube emerged in 2005 with Facebook, and Twitter the following year, there are now hundreds of millions of users on social media sites. The media says without ads they would be very costly to customers. Placing an advertisement in print media requires a lot of planning and time. Instead, the internet has a much wider reach than print media in this. Magazines offer high visual quality with full color and glossy finish. Magazines and newspapers are the two most prominent traditional print media used for advertising. Disadvantages of Print Media Advertising. Limited shelf life. Those who hold this opinion are, as a matter of fact, the critics of advertising and they hint at its evils. This is especially true nowadays when more and more people are eschewing print publications for online electronic versions. Disadvantages to newspaper advertising include the following: Limited readership. The Disadvantages of Magazine Advertising. Disadvantages of Print Media Essay Sample * While newspaper advertising is cost-efficient, magazine advertising can be costly depending on the popularity of the magazine, its history, readership, frequency and production costs. The enduring message is a core benefit of print media, according to a January 2014 Association Media and Publishing article.A newspaper or magazine article may sit on a table or in a rack at a home or business, allowing for repeated exposures moving forward.Brochures, flyers and other collateral pieces often are reviewed multiple times and shared with other potential buyers. The reach is limited to the area in circulation. Print Media is the industry that is involved in printing and distributing media through publications such as magazines and newspapers. If you are targeting the global audience, then this is not the medium you should go for. 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