All this resulted in improved service and customer satisfaction, as well as the obvious convenience for customers of Maybank. AirAsia has gained an award winning and most low-cost airline in Asia. Nevertheless, it is important to remember that the most important factor still is the people and companies such as Maybank also need to invest their money in staff training, in order to be competitive enough or even to create competitive advantage. This has slow feedback/reward and high risk, resulting in the following: Stress coming from high risk and delay before knowing if actions have paid off. "You must agree to out terms of services and privacy policy", Don't use plagiarized sources. The described culture that fits with Airasia is Task Culture. AirAsia Japan Co., Ltd. 33% Thai AirAsia Co. Ltd. 45% 20.95% 2% 20% 1% Subsidiary Associate AirAsia Group erhad’s orporate Structure (29 February 2020) Jointly … For example, Airasia got into an issue where many muslim women from the middle east complain about Airasia appealing uniform. It can be said that Maybank has been always be on the way to improve quality of their products and services, thereby satisfy all the needs of their customers. In 2007, AirAsia introduced the web check-in. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Additionally, Air Asia operates more than 3,500 flights a week and has around 8,000 staffs. This deal allowed the company to reduce response time, to increase productivity and transactional speed. This CRS enabled AirAsia to introduce the first ticket less travel option and also provides features such as advanced boarding passes in addition to online booking that enabled the growth of AirAsia as these features attracted customers that did not have the time for purchasing tickets from counters and coming in 1 hour early for securing a seat on the aircraft. (Voneche, n.d). VAT Registration No: 842417633. For instance, offering similar benefits for a lower cost to customers or retain cost but offer greater benefits for customers. Many observers believe that the successful of AirAsia is caused by the strong leadership of Tony. Because of some success factors AirAsia gets some competitive advantages in airline competition. In Airasia, their primary color is red which commonly associated with bravery and passion. Larry Page is a Google Chief Executive Officer . All this has allowed Maybank to increase profits and market share. Organizational Structure of AirAsia Berhad ( Adopted from airasia.com ) Analysis of the current Business Environment. The switching cost for airplane suppliers is very high due to expensive needs to change airplanes, for example: it will be very costly for AirAsia to change airplanes and train employees to be used of new airplanes. US scheduled airlines are classified by the government on the basis of the amount of revenue generated from operations. A famous case is that . Airasia Organizational Culture In Edgar Schein Theory, Organizational Culture can be identified through three distinct levels that is: 1. To allow AirAsia to be successful in low cost carrier and can compete with other competitors they maximize their IT. Organization structure is originally a hierarchical planning of lines of power, communications, rights and duties of … Airasia also have a special policy for pregnant passengers and infants that would flight onboard. 51, pp 11164- 11171. He was able to create good organizational culture and stressed the importance of working as a team. • He also established a "culture department" to "pass the message and hold parties". Basically, Maybank launch Internet Banking through its online financial portal maybank2u.com in 2000. In Airasia they provide a really good service and teamwork. To be honest, nowadays, only several airline manufactures exist in airline industry, thus the power of airplane suppliers is very fantastic. Making a simple practices to services and giving help to customers in need. Organizational Structure. EssayHub.net (2021, January 18) Organizational Structure Of Virgin Airline. Dickering Power of Supplier He was able to create good organizational culture and stressed the importance of working as a team. You will need to be able to refute the opposing viewpoi… Thus, every part of organization, every system process, everything must incorporate best industry practices. Airasia Organizational Culture In Edgar Schein Theory, Organizational Culture can be identified through three distinct levels that is: 1. It can be clearly seen that AirAsia has made a tremendous success in airline industry and it is interesting to know what and how managers of AirAsia use to achieve this fantastic outcome. It can be seen from their vision and mission. This pushed the organizations to improve their structure, strategy and management, and AirAsia is not an exception. Organizational Structure MGT/230 Chipotle’s Organizational Structure The reporting structure is a very important tool in an organization. Artifacts that include any tangible, overt or verbally identifiable elements in an organization. (Angelica, 2001). Organizational structure helps us to determine the authority relationships among the members of an organization, and hence it influences the behaviour of individuals, groups and divisions within the organizations. The long view is taken, but then much work is put into making sure things happen as planned. It has resulted in high aircraft utilisation, better airline and staff productivity and lower costs. Namely to become a leading banking group in Malaysia, and set the following goal to become a leading regional banking group by 2015. AirAsia’s CRS (Open Skies by Navitaire) has helped it to grow at a dramatic pace in the past couple of years, “Navitaire’s Open Skies technology has truly enabled Airasia’s growth from 2 million passengers to 7.7 million passengers in less than two years. (Microsoft Malaysia). Furthermore, AirAsia has a flat organizational structure. your own paper. From that time, Maybank customers have the convenience of undertaking selected banking transactions in real time via the mobile phone. The third is the assumed values of the employees which can’t be measured but do make a difference to the culture of the organization. AirAsia was founded in 1993 by Malaysian government as a second airliner to the major national air company MAS (Malaysian Airlines) and AirAsia started operating after three years on 18th November 1996.During the following 5 years, AirAsia failed every year to bring profit, as a result; AirAsia had a great debt of about USD $ 37 million in 2001. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Where teams are formed in Airasia like the waitress and the pilot to solve particular problems. However, this time is the time when the real story of the largest low-cost airlines began. Generally, without past, there is no future and everything in our life has his history. Describe the organizational structure of your selected organization. Also in every airline company sometimes they also need to adapt with the customer’s culture. An organizational structure is daunting to achieve the core objectives of the business. The corporate structure of AirAsia is relatively simple and flat as it comprises of few levels of management so as to reduce cost and increase efficiency (AirAsia 2011). AirAsia’s s net profit for the 3rd quarter of 2009 totalled RM130 million ($38.4 million) which is sustained by rising passenger numbers and income from add-on services. Artifacts that include any tangible, overt or verbally identifiable elements in an organization. RegionLink Service allows Maybank customers in Malaysia, Singapore, Brunei and Philippines to access ATM transactions at any Maybank ATM in these four countries. Low Fare, No Frills – Providing to guests to have the choice of buying exclusively prepared meals, snacks and drinks from in-flight service at an affordable price. The main purpose of this activity is to make improvements to your business performances. our expert writers, Please indicate where to send you the sample, Hi, my name is Jenn In a company with flexible organizational structure, the top management of AirAsia should provide executive support to the employees to ensure a decision or a project can be successfully carried out because employees might be afraid to make decision in new environment. We use cookies to give you the best experience possible. Artifacts that include any tangible, overt or verbally identifiable elements in an organization. 1. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. It enable their customers to undertake internet banking transactions in provided terminals at its branches. In Edgar Schein Theory, Organizational Culture can be identified through three distinct levels that is: 1. “Culture”, as formally defined by Schein (2010, p.18) is “a pattern of shared basic assumptions learned by a group as Do you have a 2:1 degree or higher? AirAsia focus in the competition of the cost among an airplane industry. AirAsia will use departmentalization as dividing the AirAsia organization into from BBBE 1023 at Tunku Abdul Rahman University College, Kuala Lumpur AirAsia will use departmentalization as dividing the AirAsia organization into different departments, which perform the tasks according to the departments’ specializations. AirAsia Bhd(March 18, RM2.44)Maintain buy with target price of RM3.10: We have lowered our financial year 2014 ending Dec 31 (FY14) to FY16 earnings per share (EPS) forecast by 2.1% to 4.2% after imputing a 2% to 3% lower average fare in anticipation of prolonged price competition. AirAsia will get inherent advantage in long distance travel With additional routes, as well as a good operation. Figure: British Airways Organizational Structure British Airways has a unique organizational structure led by a general manager, who is answerable to the Board of Directors. One of the important factors in achieving competitive advantage of Maybank is to improve the quality and speed of services through the introduction of information technology. The transportation service company that we have selected is AirAsia. Published: 13th Jul 2017 in Read Organizational Structure Research Paper Example and other exceptional papers on every subject and topic college can throw at you. Organizational Structure of the Airline Industry. Thus, the intensity of rival is low in Malaysian airline industry. (Joel Ross and Michael Kami). Read this Business Essay and over 89,000 other research documents. In a Organizational Structure essay, you should focus on examining a … It is a direct sales engine that effectively eliminates the middleman (travel agents) and the sales commissions that need to be paid to them. If you need assistance with writing your essay, our professional essay writing service is here to help! To maintain its leadership position in internet banking services, in 2006, Maybank launch Mobile Banking services in collaboration with Celcom and Maxis. For instance, Maybank was the first to embark on a computerisation programme, First to implement the use of ATMs and establish a shared ATM network with its subsidiaries, First to introduce Phone banking and First to introduce Internet Banking. Organizational change is an act of transformation or modification of something in your organizational system. We will be using the three levels of organizational culture as defined by Edgar Schein (2010) to analyse AirAsia. Info: 4214 words (17 pages) Essay In conclusion, management and leadership theories success is rooted in the internal and external environment that powerfully controls the organizational culture, structure and performance. Artifacts that include any tangible, overt or verbally identifiable elements in an organization. In addition, CSC set up separate data center for disaster recovery that fully duplicates all of the banks critical data across all platforms. In general, the use of information technology has a significant impact on the work of the enterprise. He carries out the entire operations of AirAsia. Essays.io Organizational Structure of the Hutterites, Essay Example from students accepted to Harvard, Stanford, and other elite schools Paper Types This strategy focusing in six main Work-hard, play-hard culture. The effective method however is to combine these two levels for all flights, all routes so that both the seat and the route are effectively priced for all the flights. AirAsia India Board of Directors Mr. Banmali Agrawala Ms. Joanna Ibrahim Mr. Shuva AirAsia's principal activity is to provide air transportation services. To effectively usage and managing its ATM network as well as to enable their customers to have a better service, Maybank uses automated teller machine management software from Diebold Inc. AirAsia has realized increased revenue (3-4%) for the same number of aircrafts by taking advantage of the forecast of the high/low demand patterns, effectively shifting the demand from low period to high period and by charging a premium for late bookings. By implementing this package AirAsia is looking to successfully maintain process integrity, reduce financial month-end closing processing times, and speed up reporting and data retrieval processes. Organizational Structure Organizational structure in a business as I view it is the human part of the... Save Paper 6 Page 1494 Words Case Study: Singapore Airlines airlines such as AirAsia. Kim Cameron and Robert Quin made a research on organizational effectiveness and success. The key point of Airasia’s success factors is to deliver low fares is to consistently keep costs low. Nowadays, the use of information technology plays a vital role for businesses to compete and succeed. You can ’ t find a person who introduction Virgin airline AirAsia are: 1 in... Some success factors can be identified through three distinct levels that is: 1 customer. Terms of services and highly professional staff of the cost among an airplane industry of culture... Airline competition for instance, Offering similar benefits for customers, through to full dissertations, you have our! Increased profits and market share it enable their customers to undertake internet through! 2006, Maybank was able to book tickets via their mobile phones Based... S and ends in buyer ’ s trust and gaining a reward for employee of the founders Herb.... 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S productivity in the countries where AirAsia operates, are complied by the best examples to start writing easier faster! In: Stress coming from quantity of work rather than internet users if you need this or other! You want to understand today, it is advisable that AirAsia to be successful in low airline... Allowed the company submit an order expected revenues info: 4214 words ( 17 pages ) essay Published 13th!, where people are highly skilled and specialized in their financial performance the message and hold parties.., 2008, p.3 ) following goal to become one popular airline in. Suppliers because AirAsia can try their best to improve their service through the use information. This i believe essays middle school essay topics for ias exam airline and staff and... Provide information for managers which help them to make air travel cheaper and more affordable to that. Remains as a result ; threat of substitutes is respectively low suppliers because AirAsia can quit working with.. 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